Program Overview

Program Summary: Download Brochure

• The Programme provides basic understanding of contemporary approaches to acquiring, retaining and growing the business, with various stakeholders in the market in an efficient manner. Along with this, it would also provide opportunities for specialized focus on Sales Management for Pharmaceutical, Banking and Financial services, FMCG Industries accompanied with Industrial Sales.
• You will learn from the best faculty in India and Industry Experts. You can also continue earning while gaining a high-quality certification. This will improve your eligibility for better job profiles. The LDP Alumni membership of IIMC has its own sets of advantages for adding to identity, brand value, and marketability of the candidates.
• The Program is specially designed for individuals wishing to pursue a career in Sales & Marketing. The program provides basic understanding of contemporary approaches to acquiring, retaining and growing business with various stakeholders in the market in an efficient and effective manner. The Program would help participants in developing broad understanding of emerging Sales & Marketing frameworks and their relationships with other business functions to grow in the market and will also focus on ‘cutting edge’ issues concerning sales and marketing practices including brand, services, distribution channel management and people management issues. The program faculty will focus on synergy between in-field practice and in-class learning. The program would also provide opportunities for specialized focus on Sales Management for Pharmaceutical, Banking and Financial services, FMCG Industries along with Industrial Sales.

Program Objectives:

• The Programme would help you in developing broad understanding of emerging Sales & Marketing frameworks and their relationships with other business functions. It will also focus on ‘cutting edge’ issues concerning sales and marketing practices. This will include brand, services, distribution channel management and people management. The programme faculty will focus on synergy between in-field practice and in-class learning.

Program Highlights:

• We provide recognized certification from the premium B School in the country. Each course will be taught with the help of case studies and simulations. You will learn from the best faculty in India and Industry Experts. You can also continue earning while gaining a high-quality certification. This will improve your eligibility for better job profiles. The LDP Alumni membership of IIMC has its own sets of advantages for adding to identity, brand value, and marketability of the candidates.

How will you benefit from this?

• Understand & identify the challenges in today’s market place
• Understand the conceptual frameworks in sales and marketing
• Understand customer and market orientation for business success
• Understand the fundamentals of channel design and development
• Understanding the roles and responsibilities of a manager dealing with sales and/or marketing
• Learn how to manage, motivate and lead sales and marketing teams

Duration of the Course: 1 year

• Total Numbers of Hours: 180 hours on IOL + 7 days on Campus

Curriculum

Your program of study includes the following:

• Program Details
  Level 1: General Management for Marketing
  • Module 1: Fundamentals of Management
  • Module 2: People Skills for Sales & Marketing Professionals
• Level 2: Specialized Modules in Marketing
  • Module 3: Marketing Management
  • Module 4: Digital Marketing
  • Module 5: Market Analytics
  • Module 6: Consumer Behaviour
  • Module 7: Sales & Distribution Management
  • Module 8: Product and Brand Management
  • Module 9: Services Marketing
  • Module 10: Marketing Strategy
  • Module 11: Integrated Marketing Communications
  • Module 12: B2B Marketing
  • Module 13: International Marketing

Faculty

Prof. Prafulla Agnihotri and Prof. Ritu Mehta

Fee Structure

Program Fees for Indian Students

Instalment Structure: