Certificate program in “Marketing & Brand Management”
This programme is designed with an aim to provide students a 360 degree view of various practical and applicable aspects of marketing and brand management that includes understanding different types of markets, competition, buyer behavior and brand building. A sound understanding of such fundamentals helps students appreciate concepts of segmentation, targeting, positioning differentiating, pricing and branding strategies which are necessary to design effective marketing and branding strategies for the organization. The programme concludes with sessions on integrated communication and digital marketing which are extremely relevant in the growing e-world.
Duration of the Course: 04 Months from June 2016 to September 2016
Batch No: BM-02-0616-01
| Last Date of Application:
|| 15th January 2016
| Date of Course Commencement:
|| June 2016
- 2 Classes of 1.5 hours on Tuesday and Wednesday from 06.00 p.m. to 07.30 p.m.
Mode of Delivery: Virtual Classroom
- For Indian Participants – Graduates (10+2+3) or Diploma Holders from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
- For International Participants – Graduation or equivalent degree from any recognized University or Institution in their respective country.
- For Indian and International Participants – Interns/Working professionals.
- Corporate Nominated (Educational qualification criteria may be considered for exemption in cases where participants have some prior experience in Marketing)
Who is right for the program:
- Product managers, Service manager and others responsible for marketing products and services of their organization.
- Marketing managers and Sales Managers with revenue generation responsibilities.
- Professionals who have recently taken on a marketing role or aspire for a career in marketing and wish to gain a deeper understanding of the domain.
- Business Managers and others wishing to learn more about the role of their brand in the marketing.
- Brand Managers responsible for managing the function.
- Leaders who want to become more knowledgeable about effective marketing and brand management strategies.
- A minimum of 70% attendance to the LIVE lectures is a prerequisite for the successful completion of this programme. There are periodic evaluations built in throughout the duration of the course. These maybe in the form of a quiz, assignment, project or other objective/subjective assessments. The evaluations are designed ensure continuous student engagement with the course and encourage learning. Participants who successfully clear the same in along with the requisite attendance criteria will be awarded the Certificate as appropriate.
- On the payment of all due fees and the successful completion of the programme, participants will be awarded a PG Certificate in Marketing and Brand Management issued by MICA.
- PG Certificate in Marketing and Brand Management from MICA.
- Lectures imparted by experienced and eminent professors from MICA. Additional guest lectures on real life aspects of marketing and brand management from seasoned industry professionals.
- Convenient late evening classes to suit working professionals.
- Learn from Anywhere – No need to travel to an institute or training center. Learning continues even if you are traveling or not available at any specific location. You may also learn from the comfort of your home.
- Fully Online Course with LIVE online interactive lectures that provides a “real” classroom experience in a “virtual” environment. No isolated learning experience.
- User friendly and easy to use technology interface. No expensive and time consuming software/hardware installations required at your end. Seamless technology that can transmit lecture videos effectively at home broadband connection of 512 kbps.
- Virtual classrooms that allow for active interactions with other fellow students and faculty.
- Gain access to TALENTEDGE’s Cloud Campus that contains course presentations, projects, case studies, assignments and other reference materials as applicable for specified courses.
||For Indian Students
||For International Students
||Last Date of Payment
| Application Fee :
||25,000+ Tax to be paid online at the time of submission of the online application form.
||USD 575 to be paid online at the time of submission of the online application form.
||15th January 2016
| Instalment 1:
Through DD/PO/Online/Direct Account transfer
|USD 250 Through DD/PO/Online/Direct Account transfer
||31st May 2016
| Instalment 2 :
Through DD/PO/Online/Direct Account transfer
|USD 575 Through DD/PO/Online/Direct Account transfer
||5th August 2016
| Total Fee :
||INR 60,000 + Taxes
Pay the fee Through DD/PO/Online/Direct Account Transfer.
To know more about the application process, please call our academic counsellors at +91 9829016449 or 8233970000.
Apply for the course of your choice in three easy steps:-
- Do your research before selecting the course that interests you from the wide range of courses available.
- Complete your application form.
- Make payment to apply for the course of a particular college and finish the application process.
- You will receive a confirmation mail from the respective institute right away. In case the college is closed for new applicants, you can simply register for the course and you would be apprised of the updates from the institute through mails.