Offering Acadmic Guidance
PG Certificate Programme In ECommerce Business Management
Program Overview
Program Summary:Download Brochure
- This programme in eCommerce Business Management has been designed with an intent to introduce participants to the concepts, elements, business models and other dynamics of running an electronic commerce business. With organizations around the globe focusing more and more on leveraging new internet technologies for business, a comprehensive understanding of the eCommerce business is proving essential to professionals engaged in this domain. This programme is geared provide the participants with a 360 degree view of eCommerce business management covering integral aspects like prevalent business models, digital marketing, customer acquisition, tools and techniques, running ecommerce operations, emerging and global trends and applicable legal and regulatory framework.
Course Benefits:
- PG Certificate in eCommerce Business Management from MICA.
- Lectures imparted by experienced and eminent professors from MICA.
- Gain perspective on real life case studies shared by professionals from OLX.
- Additional guest lectures on practical insights from other seasoned industry professionals.
- Convenient evening classes to suit working professionals.
- Learn from Anywhere – No need to travel to an institute or training center. Learning continues even if you are traveling or not available at any specific location. You may also learn from the comfort of your home.
- Fully Online Course with LIVE online interactive lectures that provides a “real” classroom experience in a “virtual” environment. No isolated learning experience.
- User friendly and easy to use technology interface. No expensive and time consuming software/hardware installations required at your end. Seamless technology that can transmit lecture videos effectively at home broadband connection of 512 kbps.
- Virtual classrooms that allow for active interactions with other fellow students and faculty.
Who Should Attend
- Working professionals with specific responsibilities in an ecommerce business who wish to gain comprehensive knowledge and understand real life challenges of leveraging internet technologies for business.
- Employed individuals who wish to make a career shift and hone their skills on different aspects of managing an ecommerce set up.
- Entrepreneurs who wish to start their own ebusiness ventures.
- Interns or early professionals who wish to embark on a career in the eCommerce industry.
Duration of the Course: 04 Months from February 2016 to June 2016
Batch No: EC-01-0216-01
Important Dates:
| Date of Course Commencement: | 19th February 2016 |
| Last Date of Application Fee: | 29th February 2016 |
| Last Date of 1st Installment: | 16th February 2016 |
| Last Date of 2nd Installment: | 20th April 2016 |
Course Schedule
- 2 Classes of 1.5 hours on Thursday and Friday from 06.00 p.m. to 07.30 p.m.
Mode of Delivery: Virtual Classroom
Eligibility:
- For Indian Students
- Graduates (10+2+3) or Diploma Holders from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
- For International Participants
- Graduation or equivalent degree from any recognized University or Institution in their respective country.
- For Indian and International Participants – Interns may be considered on a case to case basis.
- Corporate Nominated (Educational qualification criteria may be considered for exemption in cases where participants have some prior work experience).
Assessment:
- A minimum of 70% attendance to the LIVE lectures is a prerequisite for the successful completion of this programme. There are periodic evaluations built in throughout the duration of the course. These maybe in the form of a quiz, assignment, project or other objective/subjective assessments. The evaluations are designed ensure continuous student engagement with the course and encourage learning. Participants who successfully clear the same in along with the requisite attendance criteria will be awarded an appropriate certificate by MICA.
Pedagogy:
- The primary method of instruction will be through LIVE lectures by experienced and eminent professors from MICA, that will be beamed online via internet to student desktops/laptops or classrooms. All enrolled students will also be provided access to our Cloud Campus through which students may access other learning aids, reference materials and assessments, case studies, projects and assignments as appropriate. Throughout the duration of the course, students will have the flexibility to reach out to the Professors, real time during the class or offline via the Cloud Campus to raise questions and clear their doubts.
Certification:
- On the payment of all due fees and the successful completion of the programme, participants will be awarded a PG Certificate in eCommerce Business Management issued by MICA.
Curriculum (Content)
- The PG Certificate Programme in eCommerce Business Management will include lectures and learning material on the following topics.
- Module 1: Understanding the Business of E-Commerce
- Importance of eCommerce
- Market and Customers
- Emerging Trends
- Opportunities and Challenges
- Module 2: Digital Business Models
- B2B (MRO Hubs, Catalogue Hubs, Yield Managers, Exchanges)
- B2C (Portal, Storefront, Content Provider, Service Provider, Transaction Broker, Community Provider, Market Creator)
- C2C
- Module 3: Tools and Techniques of E-Business
- Technology and Internet requirements
- Website development and Hosting considerations
- Web based Market Research
- Module 4: Digital Marketing
- Digital marketing Strategy
- SEO
- Website Traffic
- Online Sales Promotion
- Module 5: Customer Acquisition
- Identifying Target Consumers
- Understanding Online Behaviour
- Channel Planning
- User Experience
- Revenue Generation
- Module 6: Business Operations
- Affiliate Networks & Vendor Management
- Shopping Carts & Online Payments
- Managing Inventory and Logistics
- Order Fulfilment
- Customer Service
- Module 7: Laws, Regulations and Compliance
- Website & Data Security
- Privacy Laws
- IPR
- Taxation Laws
- Copyrights & Trademarks
- International regulations
- Module 8: Global Trends
Faculty Profile:
Classes for this programme will be taken by experienced and eminent faculty from MICA. Guest lectures on real life case studies will be imparted by professionals from OLX and other seasoned industry experts.
Fee Structure
Program Fee:
| For Indian Residents | For International Students | |
| Program Fee | 60,000+Taxes | USD 1400 |
- Additional Service tax applicable for Indian residents.
Installment Structure:
| For Indian Residents | For International Students | |
| Initial Payment |
Rs. 25,000+ Tax
to be paid online at the time of submission of the online application form.
Last Date: 29th Feb 2016
|
USD 575
to be paid online at the time of submission of the online application form.
Last Date: 29th Feb 2016
|
| Installment 1 |
Rs.10,000+tax
Through DD/PO/Online/Direct Account transfer
On or Before: 16 Febuary 2016
|
USD 250
Through DD/PO/Online/Direct Account transfer
On or Before: 16 Febuary 2016
|
| Installment 2 |
Rs.25,000+Tax
Through DD/PO/Online/Direct Account transfer
On or Before: 20 April 2016
|
USD 575
Through DD/PO/Online/Direct Account transfer
On or Before: 20 April 2016
|
- For further details please contact on 08233970000 / 09829016449
Admission Process
Apply for the course of your choice in three easy steps:-
- Do your research before selecting the course that interests you from the wide range of courses available.
- Complete your application form.
- Make payment to apply for the course of a particular college and finish the application process.
- You will receive a confirmation mail from the respective institute right away. In case the college is closed for new applicants, you can simply register for the course and you would be apprised of the updates from the institute through mails.
Offering Acadmic Guidance
MICA Ahmedabad
Mudra Institute of Communication
