This programme is designed to provide managers and professionals with a broad overview of the key concepts, tools and techniques needed to successfully meet the challenges of today’s global business environment. It will also equip the managers with resources that are needed to assume greater responsibilities.
Executive Programme in Business Management will be taught especially through a judicious blend of lectures, real life case studies, quizzes and assignments. Along with the core faculty, it also includes programme directors, each from a core business area to build in more rigour & quality into the programme. The programme focuses on quality interactions and increased peer group learning. It is specifically designed for working executives with all the flexibility benefits of Interactive Onsite Learning. It also awards alumni status from IIMC to the candidates.
The programme ensures that participants are equipped to adapt to the fast-paced technological and organisational challenges faced today, while constantly evolving and adapting themselves. We aim to prepare managers of the future offering practical and industry-ready skills that can be used to guide them in their business decisions through a better understanding of the complex socio-economic environmental and ethical challenges faced by a firm.
Participants are expected to undergo profound personal and professional change as they are exposed to an eclectic mix of learning techniques, thought provoking faculty, experiential activities, business simulations, skill development, peer to peer discussions and guest speaker insights. This will enable them to acquire the confidence, based on developing business acumen and gaining knowledge, to transition from being a functional leader to a business expert, leading their teams through transformation.
By the end of the program you will be able to:
Set the strategic direction of their future in today’s knowledge economy
Challenge their pre-conceptions and explore new ideas to lead and deliver change
Understand and address the continuous changes in preferences and expectations of individuals as customers, employees, and, in general, stakeholders by reinventing themselves to make the most of better insight and foresight
Analyse business models in the context of the broader environmental political and social landscape in which organisations operate
Enhance the understanding and acquisition of skills required to be an effective manager
Class Start Date: September 2020
Mode of Delivery: Virtual Classroom
Sunday: 03:30 pm – 06:30 pm
Note: 66% attendance is mandatory per module
Who is right for the Program?
Middle & Senior level working executives and professionals in business organisations with a minimum of 5 years of experience.
Graduate (10+2+3) or a Postgraduate in any discipline with an aggregate of minimum 50% marks, considering results of all years. For e.g. 3 or 4 years together.
The degree should be recognized by recognized by UGC/AICTE.
MODULE I: PERSPECTIVES AND FOUNDATIONS: This module attempts to help participants situate business decision making within the broad canvas of society. It emphasizes developing an ethical perspective and empathy and respect towards the most important component of business, its human resource. In summary, it helps participants see the ‘big picture’. Courses within this module are:
The Business Environment: Sensitising participants that every business organisation operates in a distinctive economic, political, regulatory, and social environment, which influences business outcomes, and in turn is affected by it. Concepts of macroeconomics, as it applies to business will be covered, as will the interaction of a firm with its dynamic, complex, uncertain, multifaceted and interrelated stakeholders.
Managerial Decision Making: This course will focus on the internal environment of the firm, starting with an understanding of business ethics and its role in developing corporate culture and the value system of a firm. This will be followed by an exposure to microeconomics and to quantitative techniques in decision making.
People Management: This course will be taught in blended mode, with face to face teaching, experiential learning and online teaching. While the fundamentals of organisation behaviour, leadership and human resource management will be taught using cases and lectures, negotiation and listening skills will be honed through hands on exercises. This learning will come in handy when exploring how to manage teams and people.
MODULE II: CORE BUSINESS SKILLS: This module is at the heart of the programme, and aims to equip participants with project management, financial and marketing skills. The learning is then synthesized at the end of the programme where students deploy the tools that they have been provided in a specific business context in a simulated management game to test their prowess. Courses within this module are:
Project Management: Participants are exposed to operations management and supply chain theory and are equipped with tools for initiating, planning, executing, controlling, and closing the work of a team to achieve specific goals and meet specific success criteria in a specified time.
Managerial Finance: We employ an interdisciplinary approach that borrows from both managerial accounting and corporate finance, to enable participants to understand how to read balance sheets, report financial performance and practice sound financial management to create value and organizational agility by identifying how to allocate resources amongst competing business opportunities.
Marketing Management: This includes understanding a customer and his/her needs, developing appropriate pricing and advertising strategies for brand management and customer relationship management. Elements of digital marketing and ecommerce will also be touched upon.
Communication and Presentation Skills: These are vital tools for anyone to transform themselves into general managers of tomorrow. Participants will be given an opportunity to work in teams during their first campus visit to develop these skills through making live presentations and receiving individualised feedback.
Business Simulations: This is a hands-on, interactive learning experience that allow participants to truly engage in the material. Instead of focusing on theoretical knowledge like in a typical classroom, participants build skills, improve conceptual knowledge, and gain a big picture view of the organization all at once. This serves as a capstone course, offered in the 2nd campus visit, to enable participants to synthesize all that they have learnt and put it into action while the business environment around them is changing.
MODULE III: MANAGING INTO THE FUTURE: Given today’s VUCA world, it is important that future managers find ways to provide steady, realistic direction to a firm and to lead with excellence, even when the strategy isn’t clear. To be future ready, participants are trained to deal with emergent technologies as well as innovate responsibly to create value for their organisation, or entrepreneurial venture. In short, the participants emerge with a futuristic mindset. Courses within this module are:
Strategic Management: The course will cover setting objectives, analyzing the competitive environment, analyzing the internal organization, evaluating strategies, and ensuring that management rolls out the strategies across the organization. Inputs will also be provided for participants to develop a strategic mindset.
Design Thinking, Innovation and Entrepreneurial Mindset: We will uncover concepts and theories for business in innovation management and innovation processes. Further, design thinking and its relationship with developing sound business models, incorporating concepts of sustainability will be discussed. Finally, some inputs on developing an entrepreneurial mindset will be provided for participants for successfully leading verticals or departments or business units
Digital Transformation: This course will start with tools for leveraging information technology for competitive advantage and then discuss applications of machine learning and artificial intelligence in various realms of business
Business Analytics and Driving Business in Exigencies and Contingencies: Almost 21 contact hours are devoted to cutting edge research, which the participants will be exposed to during their second campus visit These sessions will be customized to the exigencies and contingencies faced by them in the dynamic business environment within the available resources at IIM Calcutta.
Prof. Manju Jaiswall, Prof. Sumanta Basu and Prof. Ramendra Singh
Program Fees (For Indian Students)
INR 2,500/- + GST*
INR 11,500/- + GST*
INR 4,00,000/- + GST*
1st Campus Visit Fee:
INR 30,000/- + GST*
2nd Campus Visit Fee:
INR 30,000/- + GST*
Total Fee (exclusive of Application, Registration & Processing Fee):
INR 4,60,000/- + GST*
The student fee includes all the course material which is books, simulations and case studies, certification and alumni membership for the institute.
Fee once paid is neither refundable nor transferable towards any other student/program/batch.
GST will be charged at prevailing rates (currently @18%).
Any extra payment due to any change in any of the applicable taxes during the tenure of the programme will have to be borne by the student.
INR 1,00,000/- + 30,000/- + GST*
INR 1,00,000/- + GST*
INR 1,00,000/- + GST*
INR 1,00,000/- + 30,000/- + GST*
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